Poetry and Perfume:
Gucci Bloom acqua di fiori
Celebrating the joy and energy of youth, the fresh and green fragrance Gucci Bloom Acqua di Fiori is about coming of age, female friendships, and the metamorphosis a girl makes into becoming a woman and her authentic self.
Ideating artworks together with texts and poetry based around these concepts, a series of women creatives recount stories which are sometimes personal, humorous and intimate.
Visual elements from the scent include the green Herbarium print packaging, the ingredients of green Galbanum and Cassis buds, and the pale pink bottle. See their work on Gucci’s Instagram account.